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Manufacturing

Hydrite Chemical Co.

Hydrite Chemical Co., established in 1929, is one of the largest and most respected providers of chemicals and related services in the United States and is proud to partner with hundreds of companies to help them make the best products in the world at the lowest possible cost.

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How Titan CMS Helped

Hydrite Chemical Co. needed an updated website that could handle the new content and features it wanted. Using our experience in lead generation, our team created a digital strategy to incorporate the new features while maintaining top placement in search engine results. A responsively designed user experience, prominent calls to action, and extensive use of filters to search for and locate products across a moderately sized product database were central to a winning content strategy. The Hydrite team quickly adopted Titan CMS, reducing ongoing software support needs.

Titan CMS Features & Functionality Utilized

Key Features
  • Accessibility
  • Content Library
  • Custom Design
  • Data Filters
  • Data Sites

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Add-Ins
  • Blog
  • Coverage Report
  • Data Privacy & Protection
  • Product Catalog

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Hosting & Support
  • Total Care

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Titan CMS Data Sites for Complex Product Catalogs

 

The product catalog landing page and an example product detail page from Hydrite's website

Visitors to the Hydrite site need to find detailed information about specific chemicals quickly and easily from the company's expansive chemical catalog. Titan CMS delivers, leveraging Data Sites to allow extensive display-side filtering from the main product page (left, above). Highly detailed product pages (right, above) rely on complex schema – managed seamlessly in Titan CMS – to show related product content and applicable details, resulting in an exceptional user experience.

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